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Type of site
Fashionista is a fashion trang web owned by Breaking Media.
Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil. In April 2009, editor Natalie Hormilla stepped down.
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By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its trang web and logo (also moving it from Joomla to lớn WordPress). In 2010, Breaking Media raised a $1.3 million round of investment.
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to lớn Leah Chernikoff. In March năm trước, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the trang web. In April năm trước, the trang web was moved from WordPress to lớn SAY Media's nội dung management and monetization platform Tempest.
In April năm ngoái, Breaking Media raised another $1.5 million round of investment. In November năm ngoái, Lauren Indvik was named editor at large of Fashionista, succeeding to lớn Lauren Sherman. In December năm ngoái, Fashionista introduced its own advertising studio (Fashionista CoLab) to lớn offer custom advertising experiences to lớn advertisers.
Fashionista is the most-visited trang web edited by Breaking Media. Compared to lớn other fashion news websites, Fashionista's editorial is more pop culture and geared to lớn a younger audience.
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- 2012: Webby Award for best fashion website
- Fashion journalism
- Official website